Choose Reusable is a fictional campaign I developed considering face mask pollution during my time at University. I went through an iterative process of research, analysis and review, assessing how the campaign would address the issue, as well as be received by the target audience. The messaging of the campaign was crucial to ensure it would be memorable and strong, therefore prompting change. The final concept demonstrates my ability to communicate a message clearly and succinctly, my illustration/design, and my strategic thinking.
